The brief was to create an integrated range of designs for the upcoming Christmas period for 2019. The client had certain stipulations; Both brands had to be clearly recognised; Emphasis on one brand: Coca-Cola & Coca-Cola No Sugar, Unique and Contemporary, Appealing to a broader target group, however overall approach younger and fresh.
Tasks undertaken with this project
Receive, review and agree on a briefing for the paper cup
Provide a cost proposal and firm timing to deliver the full job
Presentation of three initial artwork routes w/c 20th May
Develop three distinctive design routes based on the agreed brief
Provide mock-ups for different cup sizes for all three design routes
Develop the final artwork for the winning proposal
Support the CC internal approval process
Provide high res, printable data for all three cup sizes
Artwork flats designed in Adobe Illustrator and then exported to Adobe Dimensions for render, final retouch in Photoshop.
